A ‘good’ email marketing campaign looks different from business to business.
For some it might mean daily or weekly email sends (think retail and consumer brands). For others, it might be monthly, bimonthly or quarterly (think professional services and service-based companies).
Regardless, when done right, email marketing can help keep your brand top of mind, drive engagement with your audiences (and traffic to your website) and build brand loyalty.
But it shouldn’t be rushed and it’s not a channel for product flogging (although when done properly you can showcase your company and its products and services).
Any email marketing campaign worth its salt will be planned, timely, relevant and provide value to the reader.
Most importantly, it should leverage your brand messaging to reinforce your value proposition.
Before we start developing your bespoke email campaigns, we first gain a solid understanding of your business through a collaborative discovery session.
Following this we create your tailored email marketing approach and then we can get to the best bit - designing the visual treatment for your email campaigns and creating your content.
From there, we’ll continually manage your email distribution and contacts list as well as analyse results so we can refine your activity based on data and audience feedback.
Pique simplified the complexities of marketing into a plan of attack I could understand. They executed above and beyond what they said they would, and they created an ROI better than I had seen from all the marketing that came before them.
Director, Candour Coaching
Sam’s steady, well-considered professional approach to digital marketing makes it easy for those in business that know you need a presence in the digital space, but don’t know where to start. We’ve had a great working relationship with Pique and I thoroughly recommend Sam’s bespoke, targeted approach to digital marketing solutions for your business.
Ray White Dethridge Groves
Every client is unique. Our approach is flexible and tailored to your specific needs. Whether you require a hands-on partnership where we become an extension of your team or a light-touch advisory role, we'll work closely with you to find the right set up.
We work best with service-based businesses including those in the professional services, resources, construction and real estate industries, as well as allied health practitioners. Overall, we work best with those who value relationships rather than a transactional-based approach to business.
We offer a variety of fee structures but in most cases, we service repeat clients using project-based fees and retainer arrangements. We’ll work with you to determine the most appropriate option based on the scope and complexity of your project.
We take a relationships-focused approach to business. That means our view is long term, ensuring that we understand your business and what you’re hoping to achieve through communications and marketing, now and into the future.
