However, if you don’t fully understand the nuances of the platform you’re probably wasting a big chunk of your ad spend.
To maximise your Google Ads budget you need to create audience-focused campaigns that leverage the right messaging, sound geo-targeting parameters and remarketing tactics; followed up by thorough analysis of your Google Ads results as well as your website traffic so you can continually enhance your marketing efforts and improve your return on investment.
When managing your Google Ads campaigns we take a 4-step approach to ensure your spend is maximised to its fullest.
Firstly, we audit your previous Google Ads campaigns by conducting a forensic review of your past keyword lists and display ads to find out what has (and hasn’t) worked.
We then develop your campaign by using online tools to complete thorough research to identify the most relevant keywords for your product or service.
Third, we set up your Google Analytics and implement tracking conversions on your website so we can record exactly what’s happening on your website.
Finally, we launch the campaign ensuring it’s rolled out smoothly and monitor its progress to identify any further opportunities to maximise your budget.
It was a pleasure working with Pique - such a highly skilled, professional and authentic team. I was thoroughly impressed with their level of customer service and responsiveness, as well as their ability to work with our other suppliers. I would highly recommend Pique to anyone looking for help with their digital marketing!
Director, Franx
We feel like Sam and the team have become valuable partners for our business. Crucially, they are great to work with; their feedback and reporting is frequent and matter of fact; and the campaigns have achieved ACTUAL REAL WORLD RESULTS. Love working with you guys!
Director, Surrey Road Finance
Every client is unique. Our approach is flexible and tailored to your specific needs. Whether you require a hands-on partnership where we become an extension of your team or a light-touch advisory role, we'll work closely with you to find the right set up.
We work best with service-based businesses including those in the professional services, resources, construction and real estate industries, as well as allied health practitioners. Overall, we work best with those who value relationships rather than a transactional-based approach to business.
We offer a variety of fee structures but in most cases, we service repeat clients using project-based fees and retainer arrangements. We’ll work with you to determine the most appropriate option based on the scope and complexity of your project.
We take a relationships-focused approach to business. That means our view is long term, ensuring that we understand your business and what you’re hoping to achieve through communications and marketing, now and into the future.
